Panasonic is pleased to introduce three new Lumix digital cameras, each featuring a Intelligent Image Stabilization system with MEGA O.I.S. and Intelligent ISO Control. All models incorporate superb optical 3x zoom(equivalent to 35-105mm on a 35mm film camera) LUMIX DC VARIO lens. DMC-LS75 and DMC-LS70 has 7.2-megapixel CCD and the DMC-LS60 has 6.0-megapixel CCD. The bright 2.5-inch LCD is incorporated in the LS75 and the 2.0-inch LCD in the LS70 and LS60. Having the exterior carefully redesigned, DMC-LS75, DMC-LS70 and DMC-LS60 offer higher grade profile while pursuing the compactness of the units. Panasonic is proud of incorporating the Intelligent Image Stabilization even into these models because they do need it considering the use of entry-level users.
The DMC-LS75, DMC-LS70 and DMC-LS60 incorporate the Intelligent Image Stabilization system, which Panasonic is including in other Lumix cameras being introduced simultaneously with the LS75, LS70 and LS60. This system comprises two features – Mega O.I.S. and Intelligent ISO Control – that together make it easy to capture beautiful photos every time you shoot. Now recognised as a must-have feature for digital cameras, Mega O.I.S. compensates for the effects of hand-shake, making it possible to capture clear, crisp photos indoors, at night, or when taking macro close-ups – situations in which hand-shake is most likely to be a problem. Even Mega O.I.S., however, cannot suppress the motion blur caused by a subject moving as the photo is being snapped. That's where Intelligent ISO Control comes in. In this system, the camera's Venus Engine III image-processing engine detects whether the subject is moving and, as necessary, raises the ISO setting and shutter speed according to how fast the subject is moving and the light conditions. This happens automatically, so you can shoot without the bother of adjusting settings every time conditions change. Lumix and its powerful Intelligent Image Stabilization system do all the work automatically. You enjoy easy, trouble-free shooting in any situation and get the satisfaction that comes with capturing clear, beautiful images.
All LS75, LS70 and LS60 offer a range of features that enhance usability and add convenience. The Easy Zoom feature shifts the lens instantly to full 3x zoom power at the touch of a dedicated button. The new Quick Setting function lets you quickly and easily access and set the functions used most often. With the new Date Stamp function, you can simply stamp the date on photos or you can take advantage of two original Lumix features. When travelling, you can stamp the day of the trip on the photos you take. Or, if you have a baby, you can stamp his or her age in months on your photos. The stamped information appears on photos that you print yourself at home or have printed at a photo shop.
It also boasts an internal 27 MB memory (approx.) and accepts large-capacity SDHC memory cards, giving users more flexibility in shooting and recording. The menu and its graphical user interface have also been redesigned, with the colours brightened for easier viewability. Powered by Panasonic’s original, extended-life Oxyride dry cell batteries, the LS75 and LS70 can take 250 shots and LS60 can take 260 shots(CIPA).
The DMC-LS75, DMC-LS70 and DMC-LS60 will surely be ideal tools for shooting beautiful pictures easily in any situations thanks to the incorporation of Intelligent Image Stabilization. With both design and operational ease enhanced, the LS75 will be available in silver and black while the LS70 and LS60 in silver*.

1. Superb LUMIX DC VARIO lens with Extra Optical Zoom Function

The 7.2-megapixel DMC-LS75 and DMC-LS70 and 6.0-megapixel DMC-LS60 package a superb LUMIX DC VARIO lens with 3x optical zoom into a compact body. A crystallisation of Panasonic’s advanced lens technologies, the LUMIX DC VARIO lens comprises seven elements in six groups, including three lenses with a combined three aspherical surfaces, and delivers an outstanding optical performance. Further, in 3-megapixel resolution mode, the Extra Optical Zoom function provides additional magnification, extending the zoom power to 4.5x(LS75 and LS70) or 4.1x(LS60) by using the centre part of the CCD.
The Easy Zoom feature shifts the lens instantly to full 3x optical zoom power at a touch of a dedicated button, and with a second touch, the zoom ratio is further extended to 4.5x(LS75 and LS70) or 4.1x(LS60) by activating the Extra Optical Zoom function*.

2. Intelligent Image Stabilization: Mega O.I.S. for Hand-Shake Plus Intelligent ISO Control for Motion Blur

Featured in the entire Lumix line-up since 2005, MEGA O.I.S. (Optical Image Stabilizer) has earned such high praise from users around the world that it is now a standard feature of digital cameras. With Mega O.I.S., it is easier than ever to capture clear, sharp, beautiful images when shooting indoor portraits, illuminated night scenes or even the scenery you see from a train window.
While hand-shake is the single biggest cause of blurry images, it is not the only one. Another problem is the motion blur that can occur when a subject moves as the shot is being snapped. Incorporating Panasonic's Intelligent ISO Control, Lumix cameras are the first in the world to fight motion blur by themselves. This system detects whether or not the subject is moving. If it is, the system automatically raises the ISO setting accordingly, allowing the camera to shoot at a higher shutter speed. If the subject is not moving, the camera shoots at a low ISO setting and captures beautiful, natural-looking images. Intelligent ISO Control is included as one of the corrections in certain scene modes used to shoot subjects that are often moving, such as Sports, Baby and the newly added Pet mode. Simply select the mode that best suits the subject, and Intelligent ISO Control provides the optimal corrections, making it easy to capture crisp, clear photos.
Panasonic dare equip the Intelligent Image Stabilization – Mega O.I.S. to compensate for hand-shake plus Intelligent ISO Control to prevent motion blur – into these DMC-LS75, DMC-LS70 and DMC-LS60 because the models for the entry-level users do need it.

3. High-Quality, High-Performance Image-Processing LSI: The Venus Engine III

The DMC-LS75, DMC-LS70 and DMC-LS60 feature Panasonic's Venus Engine III, an advanced image processing engine which in the past was offered only in the upper-level Lumix models. It can record at a sensitivity setting as high as ISO 1250 with full resolution. With its multi-task image-processing capability, the Venus Engine III also boasts outstanding response time. Shutter release time lag is as short as 0.005 second. This fast response makes it easy to capture sudden, spur-of-the-moment shots. It also allows unlimited consecutive shooting* – you can continue snapping shots until the SDHC/SD memory card is full.

4. Bright LCD for Easier Shooting and More Enjoyable Playback

The DMC-LS75 has bright 2.5-inch and DMC-LS70 and DMC-LS60 have 2.0-inch LCD for comfortable viewing both while monitoring shots and playing back the results. The pixel-mixed readout method used by the CCD automatically increases the brightness of the live image on the LCD, making it much easier to shoot in low lighting. The High Angle mode, which can be accessed quickly and easily via a dedicated button, makes the LCD screen extremely easy to view when the camera is held high, such as to shoot over a crowd.

5. Record Clear, Bright, Wide-Aspect VGA Motion Images – Ideal For Wide-Screen Viewing

In addition to recording standard VGA (640 x 480) motion images at 30 frames per second, the LS75, LS70 and LS60 can record stunning wide-aspect VGA (848 x 480) motion images at 30 frames per second. These 16:9 motion pictures look extremely impressive on a wide-screen TV. The pixel-mixed readout method used by the CCD enhances image brightness, so the pictures you see are clear, bright and beautiful.

6. Extended Shooting with Panasonic's Oxyride AA Batteries

The DMC-LS75, DMC-LS70 and DMC-LS60 run on two AA batteries, which can be purchased anywhere. Each camera also comes with two Panasonic Oxyride AA batteries, which let you take around 60 percent more shots than you can with ordinary Panasonic alkaline batteries. The Oxyride batteries let you take around 250 shots with LS75 or LS70 and 260 shots with LS60 (CIPA).

7. Other Advanced Features

The compact DMC-LS75, DMC-LS70 and DMC-LS60 feature 27 MB (approx.) of built-in memory, which can save the day should you happen to fill up or forget to take along a memory card. The functions and settings used most often, such as white balance adjustment, ISO level, image size, image quality (compression format) and consecutive shooting, are quickly and easily accessed via the Quick Setting function. There's no need to open menus to adjust them. The LS75, LS70 and LS60 also accommodate large-capacity SDHC memory cards. A total of 18 scene modes, including the new Pet and Sunset modes, also make it easy to get beautiful photos in a range of photographic situations. Above them, Sports, Baby and the Pet mode take advantage of the Intelligent ISO Control as previously described, to let you get great results even if the subjects have unexpected motion.

8. The Fun Continues Even When the Shooting Is Done

With the DMC-LS75, DMC-LS70 and DMC-LS60, the enjoyment of photography doesn't end when you're done shooting for the day. One additional function that broadens the fun of photography is direct print mode. To select it, simply turn the mode dial on the camera top. Then use a USB cable to connect the camera to a Pictbridge-compatible printer, and you're ready to print beautiful photos. Print all the images you shot or only your favourites, and make one copy or multiple copies as you wish. When you turn the mode dial, the mode selected is indicated on the LCD. This lets you change the mode to recording, playback or direct printing without taking your eyes off the subject.
Also interesting is the new Date Stamp function. In addition to showing the date a photo was taken, the LS75, LS70 and LS60 can show on which day of the trip a photo was taken. It can also stamp your baby's age in months on a photo, after you've taken the shots.* These dates, which can be helpful when making a photo album, can be stamped on photos whether you print them yourself at home or have a photo shop do them.
With the optional Panasonic DMW-SDP1 HDTV Photo Player, it's easy to have a slide show of Lumix images in 1080i high-definition quality. By simply connecting the SDP1, via a component cable, to a high-definition TV such as a Panasonic Viera, and inserting the SDHC/SD memory card into its slot, users can view their photos on a large display together with family or friends. Like Lumix cameras, the DMW-SDP1 incorporates the Venus Engine III imaging engine. This provides extremely quick advancing from one slide to the next. It also allows playback of wide-aspect VGA (848x 480) motion images** that fit an HDTV’s 16:9 screen.
Drawing on its vast expertise in consumer electronics, Panasonic is committed to creating a new photographic culture by introducing innovative, high-performance cameras and other advanced digital imaging products.