Panasonic is pleased to announce that the digital still camera Lumix DMC-TZ3
received prestigious TIPA(Technical Image Press Association) Award for
the Best Superzoom Digital Camera in Europe 2007.
TIPA(Technical Image
Press Association) is an independent association of photo and imaging
expert editors, representing 12 countries across Europe. The eminent TIPA
Award is presented honouring the product for its superiority in quality,
performance and value to distinguish the best in each classified category.
The DMC-TZ3 outstands for its high lens performance with capability of
setting from 28 mm wide angle to 280mm telephoto while featuring Intelligent
Image Stabilizer by MEGA O.I.S.(Optical Image Stabilizer) for suppressing
hand-shake and Intelligent ISO Control for preventing motion blur. The
DMC-TZ3 is an un-precedented type of compact superzoom digital camera never
before realised in such a small size.
TIPA official comment: “With a 10x Leica DC Vario-Elmar lens equivalent to 28-280mm, the small Lumix DMC-TZ3 provides a new step forward in the battle against blur. Stabilizers can compensate for camera shake, but not for the movement of the subject in low light conditions. Combining the well-known Mega O.I.S. optical stabilizer with the new Intelligent ISO Control feature, Panasonic offers a world-first solution to capture sharp images in most lighting conditions. The camera’s image-processing Venus Engine III is able to detect the movements of the subject and, if necessary, it automatically raises the ISO sensitivity to let the shutter work at a faster speed.”.